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Food advertisements may work on children’s brains

(Reuters Health) - Children make quicker decisions to eat “tasty” food and reward centers in their brains light up after watching food commercials on television compared to nonfood commercials, a small study finds.

“Our past work has shown that reward centers of the brain ‘light up’ in response to familiar food and nonfood logos,” said lead author Amanda Bruce of the University of Kansas Medical Center in Kansas City. “What this study adds is that we now have evidence that children’s decisions are based more on taste (less on healthiness) after watching a food commercial.”

Kids make decisions faster, and perhaps more impulsively, after seeing a food commercial, Bruce told Reuters Health by email.


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